Newsletter by SAND
2024. 6. 7 Number 28 | publisher kyong-hui Choi
South And North Development
www. SAND.OR.KR
Just as Sand means sand in English, the SAND Research Institute will fill the empty space in inter-Korean relations and North Korea research amid the social focus, and communicate with society with a confident attitude and innovative research results. The SAND Research Institute, comprised of researchers from North and South Korea, will play its role as the main material to build a new 'house of unification' and pave the 'path to unification', just as sand is used as a key material for semiconductors in the era of the Fourth Industrial Revolution.
Issue Brief
Dongchan Kim
professor of the Graduate School of International Studies at Yonsei University
Diverging Interests of North Korea, China, and Russia: Analyzing the China-Russia Summit and Its Implications for North Korean Policy
President Vladimir Putin chose China for his first international visit after securing his fifth term in office. During the China-Russia summit held in Beijing on May 16, 2024, President Xi Jinping and President Vladimir...
Current Affairs Analysis
Lee Ki-tae
Director, Global Strategy Research Division at the Korea Institute for National Unification
Assessment of the 9th China-Japan-South Korea Trilateral Summit and South Korea's Position
On May 27, 2024, the 9th China-Japan-South Korea Trilateral Summit took place in Seoul, attended by South Korean President Yoon Suk-yeol, Japanese Prime Minister Kishida Fumio, and Chinese Premier Li Qiang. The summit...
Feature article
Won Jae-chun
U.S. Attorney, Professor at Handong Global University's School of Law
North Korea's Korean Children's Union Foundation Day vershadowed by National Violations of Children's Rights
North Korea celebrates June 6 as the foundation day of the Korean Children's Union with elaborate ceremonies, similar to a "Children's Day." This state-controlled children's organization is for kids aged 7 to 16. Boys wear red neckties and girls wear...
NK Focus
Lee Seung-hyun
Research Fellow at SAND Institute / Ph.D. in Public Administration
Kim Jong-un's May Inspections of Weapon Production Facilities: A Move Towards Increased Exports?
In May, North Korean leader Kim Jong-un observed the firing of multiple rocket launchers and ballistic missiles and conducted consecutive inspections of weapon production facilities. Out of his 12 public activities that month, six were military-related ...
Opinion
Song Dae-sung
President of Korea, the America Korea United Society (AKUS)
74th Anniversary of the Korean War: Honoring the Voices of Our Fallen Patriots
This June marks the remembrance month for the 74th anniversary of the Korean War. Our fallen patriots would mourn if they were alive, seeing that the brutal regime responsible for this tragedy has persisted in North Korea for over 70 years. For them to find peace, the communist...
Feature Article Series
Jeon Byung-kil
Senior Consultant of YESInnovation former of Secretary General of UniKorea Foundation
Marketing In North Korea (2) - Their way of treating the flower of capitalism
North Korea is officially a socialist planned economy. Therefore, the concept of marketing did not exist. If you look at other socialist countries that have transitioned, the concept of marketing was introduced after reform and opening up.
With the implementation of various economic reform measures, North Korea has begun to introduce the concept of marketing, albeit on a limited scale. Today, the concept of marketing in North Korea is at the basic level of production and sales. In Western societies, marketing in the 1960s meant marketing to the masses, and from the 1970s onward, segmentation, the categorization of consumers, and targeting of specific consumer groups, became active.
With the implementation of various economic reform measures, North Korea has begun to introduce the concept of marketing, albeit on a limited scale. Today, the concept of marketing in North Korea is at the basic level of production and sales. In Western societies, marketing in the 1960s meant marketing to the masses, and from the 1970s onward, segmentation, the categorization of consumers, and targeting of specific consumer groups, became active. The marketing that is slowly taking place in North Korea today is typical marketing to the masses.
Since the partial introduction of capitalism, North Korean society has become increasingly interested in marketing, brands, and trademarks which called the capitalist flower.
Kim Myongsung’s Inside North Korea
Image: Korean Central Television
Image: Korean Central Television
Image: Korean Central Television
Kim Myungsung
SAND's Secretary
General Editor for the SAND Newsletter
Image: Korean Central Television
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